One of those products that doesn’t require an introduction is Jack Daniels; even non-drinkers know the Tennessee whiskey as the epitome of not just distilled spirits but also the mythology of one man’s entrepreneurial spirit.
The world’s most recognisable whiskey brand is, without a doubt Jack Daniels. From Tennessee to Japan to Cuba to the wilderness of Australia to Scotland, Jack Daniels is ingrained in popular culture and is the whiskey of choice worldwide.
What is Jack Daniels?
Jack Daniels is created at the Jack Daniel Distillery in Lynchburg, Tennessee, which has been a part of the Brown-Forman Corporation since 1956. Tennessee whiskey is sold under the name Jack Daniels.
Jasper Newton Daniel, also known as Jack, created the American company. When Jasper was just 14 years old, he began making whiskey. He obtained all the required equipment from a nearby priest, and he also sold whiskey in the area. Jasper Newton Daniel purchased a few acres of land in 1866 and erected his own distillery on it. He started the business, which was the first distillery listed in the American corporate registry. One factor in the brand’s popularity growth was Daniels marketing plan. The company is known for its unique look and vintage clothing.
Where is Jack Daniels Made?
Near and around the “Stillhouse Hollow” or “Jack Daniels Hollow” in Lynchburg, where a spring emerges out of a cavern at the foot of a limestone cliff, is where the Jack Daniels Distillery is located. Since the limestone eliminates iron from the water, it is perfect for whiskey distillation (water heavy in iron gives the whiskey a bad taste). The spring feeds into the Elk River watershed’s East Fork Mulberry Creek, which is close by. The aged whiskey is kept in over 1.9 million barrels, some of which are displayed on the nearby hilltops and can be seen all across Lynchburg.
This whiskey is produced at the Jack Daniel Distillery in Lynchburg, Tennessee, which is owned and run by the Brown-Forman Corporation. Jack Daniels goods cannot be bought in shops or restaurants in Moore since it is a dry county.
Jack Daniels Production Process
The original formula created by originator Jasper Daniel himself is used to make Jack Daniels. It is founded on a mash that contains 80% maize, 16% malted barley, and 8% rye. American corn, barley, and rye are all native to the United States. Large silos are used to store the grain; there are eight for corn, two for rye, and two more for barley.
At Jack Daniels, not only the formula but also the method is done the old-fashioned way. Of course, there are computers and contemporary machinery, but the methods for mashing, distilling, and ageing charcoal remain the same as they did in the eighteenth century.
The steps in the procedure are as follows:
1. The Mashing
The water they utilise here is obtained from a spring on the side, which is one of the answers to the smooth flavour of Jack Daniels Tennessee Whiskey. The water travels over miles and miles of limestone, which removes the iron. The outcome is extremely flavourless water that is perfect for mashing maize, barley, and rye. Only the natural enzymes of the barley malt are at work to begin the conversion of starch to sugar. The ancient sour mash method, used by Jack Daniel Distillers, involves adding a small amount of the previous batch’s mash to the current one.
2. The Fermentation
At Jack Daniels, there are 64 fermenters with an aggregate capacity of 40.000 gallons. That does undoubtedly sound great, but Jack Daniels production must keep up with the Whiskey market’s steady expansion. Jack Daniels utilises its own strain of yeast to maintain consistent fermentation and fragrance throughout time. Until the beer is ready, this yeast is added to the mash to continue the fermentation.
3. The Distillation
The pillar stills that are heated from the bottom are now filled with this beer. Copper is used to make the stills, which is crucial since copper acts as a catalyst to smooth out the spirit. To witness the second distillation of sorts, the spirit enters a copper doubler. After that, it is cooled down using condensers and prepared for the following phase. You would name the spirit Bourbon if it were put into barrels and allowed to age. Make sure the charcoal is being used for Tennessee Whiskey.
4. The Charcoal Mellowing
The brand-new liquor, known as white whiskey, is being put into large tanks that are loaded with charcoal. Drop by drop, and very slowly, the white whiskey passes past the charcoal in this process. The spirit is filtered and becomes even smoother than it was before as it passes through the 10 feet (3.3 metres) of finely ground and crushed charcoal. The wood of hard sugar maple trees, specifically, is gently burned to generate this charcoal on one side.
5. The Maturing
Jack Daniels employs warehouses with many floors. Some buildings have three levels or even seven stories. They hold 7,000 to several thousand more barrels. Whiskey develops a little bit differently depending on where a barrel is kept since the temperatures at the top and bottom of the warehouses vary. Jack Daniels makes use of this, and the casks for the various products are kept in various locations around the warehouses. At the Jack Daniels Distillery, maturation usually requires four to six years, depending on the particular product and the unique impact of the barrel.
Prior to getting loaded with the white Whiskey, the barrels, which are all brand-new and constructed of American white oak, are roasted. With its own cooperage, Jack Daniels enhances the integrity of the cask.
6. The Bottling Lines
Due to the size of the Jack Daniel Distillery’s Whiskey production, there are several bottling lines for the various Whiskeys, including Jack Daniels Single Cask Edition. Labelling, corking, quality checking, and bottling all take place simultaneously. By the way, black hasn’t always been the prevalent descriptor. Only his nephew changed the label to black after Jack Daniel passed away. Jasper Jack Daniel himself began with a green label.
The Family of Jack Daniels Whiskey
The “main characters” of Jack Daniels whiskey include 8 distinct flavours, including
1. Old No. 7
The original mix was created by Jack Daniel, the first Master Distiller, himself. It includes overtones of minty cornbread combined with the robust flavour of roasted oak and burnt almonds, as well as the sweetness of honey paired with malt drinks.
They aged it in a unique barrel after drip-charcoaling it with sugar maple. Because of this, Old No. 7 is a fantastic, ready-to-drink spirit that anybody may appreciate.
2. Tennessee Rye
The rye whiskey variant of Jack Daniels is called Jack Daniels Tennessee Rye. This whiskey stands out from the other Jack’s varieties since it doesn’t taste spicy.
Due to its genuine flavour, this rye whiskey beverage stands out on the market among its rivals.
With a Jack Daniels, the fruit tastes are constantly there, giving it a distinctive and wonderful flavour. A rich banana flavour and a barley malt with a butterscotch touch may be detected in Jack’s Tennessee Rye.
3. Single Barrel
Given that it is produced using the same techniques as Old No. 7, Jack Daniels Single Barrel possesses the distinctly smooth flavour that is his trademark. The Single Barrel Select version of Jack Daniels is matured for a minimum of five years.
It can even take up to eight years, which is why it is extraordinarily smooth and has a strong personality. This whiskey is nothing less than perfection, with the flavours of cherry cola, chocolate, brown sugar, and honey all wonderfully combined together.
4. Gentleman Jack
Gentleman Jack of Jack Daniels whiskey is double-mellowed in unique barrels with deep grooves. The whiskey goes through a special charcoal mellowing process that gives it a very distinctive flavour.
It is a premium Tennessee whiskey from Jack Daniels distillery that is on the top shelf. With a touch of roasted and toasted spice, it tastes of caramel, oak, and even banana. This Tennessee whiskey is made much more delectable as a result.
5. Tennessee Fire
For individuals who prefer their beverages with more heat, Jack Daniels Tennessee Fire was developed. This Tennessee whiskey has an oily, thick viscosity.
You may taste butter, cinnamon, brown sugar, roasted nuts, wood, and vanilla beans in Tennessee Fire.
However, Tennessee Fire is balanced, despite certain spirits being particularly hot. The drinker’s palate is not overpowered by the sweetness and spice content.
6. Tennessee Honey
If you want your whiskey with more sweetness, pick Jack Daniels Tennessee Honey. However, you shouldn’t have low expectations for this flavouring option because the sweetness and spice ratio is perfect.
It pairs wonderfully with the charred oak flavour by using genuine honey that has been spiced with cinnamon and vanilla. Jack’s Tennessee honey is delicious, both straight up and blended with Coke or lemonade.
7. Special Editions
The exceptional Jack Daniels whiskey also comes in special edition varieties. Seven are included in the Jack Daniels Sinatra Select, Gentleman Jack Limited Edition 1L.
White Rabbit Saloon, American Forest, Sinatra Select, Sinatra Century, No. 27 Gold, Jack Daniel Distillery 150th Anniversary Whiskey, and Sinatra Century.
The flavours used in Jack Daniels Tennessee Whiskey are produced utilising water directly from Cave Spring Hollow. Since it is a seasonal whiskey, Winter Jack is not included in our list, but its flavour is just as unique.
8. Tennessee Apple
Tennessee Apple is a Jack Daniels whiskey with a little fruit taste. This well-known whiskey is a blend of Apple liqueur and Jack Daniels Tennessee Whiskey.
The characteristic flavour of Jack Daniels whiskey still shines through despite the addition of apple cider liqueur.
When you swallow it, it has a very smooth texture, but as you sip it, the aroma of hot apple pie will fill your nostrils.
Jack Daniels’s Position in Whiskey Status
Jack Daniels enjoyed a successful Q1, with net sales increasing by 20%. Jack Daniels comes in at number two on the list of biggest-selling whiskey brands in The Spirits Business survey, right behind Jim Beam. Interbrand ranked Jack Daniels the most valuable liquor brand. The most valuable spirits brand is Jack Daniels Tennessee Whiskey, the flagship brand of Brown-Forman, according to consultancy company Interbrand’s latest Best Global Brands 2021 rankings. On a list that is headed by companies like Apple, Amazon, and Microsoft, Jack Daniels is the leading bourbon brand, ranking at #81.
None of the whiskeys produced in America has the enviable reputation that supports the Jack Daniels’ brand. All across the world, people like its rich perfume and velvety taste. It is arguably the most identifiable spirit of its kind, making it a symbol of the alcoholic beverage business.